NRDC: Bottled Water: Pure Drink or Pure Hype?:
"NRDC's study included testing of more than 1,000 bottles of 103 brands of bottled water. While most of the tested waters were found to be of high quality, some brands were contaminated: about one-third of the waters tested contained levels of contamination -- including synthetic organic chemicals, bacteria, and arsenic -- in at least one sample that exceeded allowable limits under either state or bottled water industry standards or guidelines."
I've always had an idea. I keep seeing this water bottle out now called "smart water." I want to make a product called Dumb Water(TM). Dumb water is exactly the same as smart water except for the fact that it doesn't purport to be anything other than water in a cool bottle.
I'm sure people would buy it because science has proven that apparently the reason why people buy bottled water is because they are dumb, and are paying for packaging.
But it tastes better than tap water. Sure it tastes better without the higher lead content, sure. Better enough to warrant 4$?
I think the best water I ever tasted was the crisp cold mountain spring that spayed forth from the spigots in the front lawns of my youth. It was hot, I was was thirsty, and the water was water.